Stage 3: From interactive to personalised content: why to take automated labelling to the next level

In our last two blogs posts, we discussed the first and second stage of the educational content shift. Today, we'll have a look at the third and final transition: from interactive to personalised content.

Getting personal: the benefits of 'atomic' content

Interactive content is modular in nature. This means it opens up a new opportunity: you can collect materials on the fly in real time and provide it in a personalised way. So, during the third transition, content becomes dynamic: it adapts to specific user characteristics.

This doesn't mean personalised content stops being modular. In fact, it is so modular that it's almost atomic — you completely depart from the one-size-fits-all approach. Based on certain parameters, personalised content always meets a particular user's current demands. This will help them increase their academic success, as you can offer materials in a much more accurate way. The digital equivalent of one-on-one teaching, personalised content will increase customer satisfaction.

Moreover, it will help you target your content in a better, more proactive way — after all, you'll be highly familiar with the user's demands and interests. So, it's really a win-win situation.

Automation is the only way to personalisation

Nowadays, nearly everyone claims to offer some form of personalised learning. But if you don't use the right technology, you'll never be able to roll it out at a large scale. In fact, manual tasks will be so overwhelming that you won't get much further than one-on-one teaching. How to avoid this?

Enter automated labelling. If you've offered interactive content during the second transition, students have shared their personal preferences with you. This data can now be matched with certain labels. For example, if a student is great at spelling but struggles to master grammar, and you label this correctly, content can be adapted to their individual needs.

This means you'll require a lot more labels and types of labels, as you'll be registering a variety of personal characteristics. So, you'll need to label in a fast, accurate, scalable way. Briefly put, now is the time to embrace automation in all its aspects.

Doubling down on technology: a must

Want to know more about why technology is indispensable in today's rapidly changing world? Now more than ever, teachers and parents can't do without it. The pandemic has changed the face of education in irreversible ways, requiring society to double down on technology. We'll discuss it in our next blog!