Modern content aggregation: the innovation your company needs

Today's modern content aggregation companies are built on the same three pillars: modular content creation and ingestion, rights clearance, and a platform for content distribution. In our past few blog posts, we have discussed these pillars, showing how they fit into the overarching picture. But what about the foundation they rest on? Let's have a closer look at the common denominator: metadata aggregation.

The common denominator

Each pillar has its own parameters, but they're all centred around the idea of modularity: it's crucial to label content at a granular level. So, modularity is the common denominator. What this means is that data should be handled minutely as well.

Old-fashioned libraries may simply use one label to indicate a book's genre, but modern content aggregation companies have to dig a lot deeper. Every single content component requires its own label, so labels should be generated and stored meticulously. Those who try to do this manually will go mad in no time. The truth is, it's an unfeasible task.

Solid foundation required

The foundation the three pillars rest on is automated labelling, whose importance should not be underestimated: without it, companies won't be able to participate in modern content aggregation efforts. To keep up with market developments, they simply can't do without well-organised metadata at the most granular level. Each company that wants to be ready for the future should embrace automated labelling. Simply put, it's a necessary innovation.

Of course, there are several types of labels and metadata. They're used at various levels, including rights, user data, and content. In the following weeks, we'll be focusing on the latter — content metadata — which is a field in its own right.

Want to know more about the different types of labels and metadata? Keep an eye on our next blog posts.