From Google Maps integrated into a website to credit card payments, more and more industries are using an Application Programming Interface and educational publishers are no exception.
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The digital age is changing lots of traditional industries. Neither education nor publishing are exempt. Many educational publishers have recognised this and are beginning to adapt their content into Smart Content using metadata tagging.
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Converting content into smart content is crucial for publishers to survive in the digital and artificial intelligence age. Educational publishers have a plethora of content which needs to be accurately stored and labeled to the right language or reading level. Hence, following the CEFR* scale is key for publishers to match content to the right readability level. In this blog post, we'll examine what kind of solutions exist in the market that offer CEFR classification.
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As a commercial person working for an education publisher, we understand that you have to focus on content distribution and sales. Your bottom line could mean hitting a revenue target, saving X amount on costs, or saving X amount of time with more efficient publishing processes. However, hitting these targets isn’t always easy or necessarily sustainable. We believe that smart content is the missing key for unlocking new revenue opportunities. In this blog post, I’ll explain why we, at EDIA, think smart content is a wise investment that can achieve your revenue goals.
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Publishers are under tremendous pressure these days to digitize content. By managing millions of content items without any sufficient resources, content managers and authors are left astray doing extra work on what needs to be reproduced, what needs refreshed copy and which copy can be reused. In this blog post, we’ll investigate how the right integrations can alleviate these content management pains.
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Our customer is the world’s leading language testing organization. Before, our customer used to struggle with minimizing average time spent on research for creating articles and utilising the right materials for the correct reading level. We helped our customer decreased average time spent on content research up to 1.5 hours and at the same time, they increased the accuracy rate of properly classifying learning materials to the right reading level of each test.
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At EDIA, we’ve conducted an administered survey and distributed it to our network of education professionals ranging from education publishers, universities, e-learning, and LMS providers. What we’ve discovered is that many of the publishers share the same problems.
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The California Gold Rush started in the mid-19th-century when pioneers took out their picks and shovels and dug away for gold. Over 300,000 people came to California and took desperate measures in an attempt to capitalize on this opportunity. Like the gold rush, I see a metaphorical resemblance regarding artificial intelligence applied in the education world. Specifically, education publishers are the ‘miners’ and they’re in an attempt to strike it rich by achieving adaptive content, hence the ‘gold’.
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It’s no secret that technology is changing education. From iPads in classrooms to virtual reality experiences, students today have some of the best educational experiences right at their fingertips. But how is technology changing the education industry on a macro scale? There are several shifts occurring that could have major implications for publishers. We'll shed light on three EdTech trends that will shake up the education industry and explain why publishers should pay attention to them.
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Open educational resources (OERs) are one of the biggest trends right now in education. In this blog post, we’ll detail what OERs are, some setbacks they have, and if OERs can strategically support the publishing industry as a viable business opportunity.
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